Belay courses are taught by experts in the fields of food allergies and continuing education

Our instructors have been trained in the accredited E.P.I program created by Belay.

Instructor Competence

To ensure that Belay instructors deliver the course to the highest standard, each Belay instructor undergoes quarterly reviews, which include course audits and an in-person interview with the Head of Education. Evaluations are recorded via formal written reviews. In addition, all instructors are required to complete two professional development workshops annually in related medical fields and/or educational techniques.

Proprietary Interest Disclosure Policy

All Belay instructors that are hired to teach courses must divulge any interests (financial or otherwise) in any of the products, instruments, devices or materials that may be included in course training materials. Currently, none of the Belay instructors have any proprietary interest in the products, instruments, devices or materials used in any of our courses. As part of its educational activity, Belay presently offers a free mobile app that helps parents communicate with caregivers about their children’s food allergies.


  • Dr. Abby Herzig

    Dr. Abby Herzig

    Co-Founder and CEO, Belay
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    Abby is the Co-Founder and CEO of Belay, a healtech company for food allergies. She has her doctorate in child and adult clinical psychology and has repurposed her career to create and build Belay, which was inspired by her son who lives with life-threatening food allergies.close

  • Dr. Sam Herschkowitz

    Dr. Sam Herschkowitz

    Chairman and Co-Founder
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    Since 1982, Samuel Herschkowitz, M.D. has been a known leader in the area of biotechnology, healthcare devices, and pharmaceutical development. Throughout his career, Sam has participated in the development and financing of many biotechnology innovations and the creation of early healthcare companies, as well as having an advisory role in more than 25 biotechnology and healthcare companies. As a parent of a teenager with severe food allergies, Sam has long been looking for meaningful solutions to help families manage this issue.close

  • Thomas Silvera

    Thomas Silvera

    Co-Founder and CEO, Elijah-Alavi Foundation
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    Thomas holds a degree in Surgical Technology and has worked tirelessly to create The Elijah-Alavi Foundation in honor of his son, Elijah-Alavi who had passed away on November 3rd, 2017. As a parent of a child with food allergies, Thomas has been working to create change for the food allergy community and beyond.close

  • Eric Freitag

    Eric Freitag

    Head of Product Development, Belay
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    Eric has more than 15 years of experience developing innovative products, including designing physical digital ecosystems that deliver effective patient adherence. Eric is a senior leader of creative competencies in strategy and product innovation with expertise in the healthcare sector, as well as FDA regulated devices.close

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